Content Creator + Video Editor

We’re hiring a Content Creator + Video Editor to bring our farm-fresh A2 milk brand to life on social media. In this role, you’ll plan, shoot, and edit engaging Instagram and Facebook reels, capture product visuals, behind-the-scenes moments, and team stories, while repurposing content into carousels, stories, and GIFs. You’ll stay on top of trends, music, and formats, and work closely with the design and marketing teams to ensure messaging is consistent and impactful.

The ideal candidate has hands-on experience with video editing tools like CapCut, InShot, or Premiere Pro, is comfortable shooting with a DSLR or smartphone, and has a strong sense of storytelling and pacing. A portfolio of past reels or social content is required, and experience in food, D2C, or consumer brands is a plus. This role comes with direct mentorship from founders, exposure to building a business from the ground up, fast-track career growth opportunities, and free milk as part of the perks.

Assessment:

You can complete any of the below tasks and submit with your application.

Context

You’re applying for the Content Creator + Video Editor role at Worli Dairy, a farm-fresh A2 milk brand launching in Bengaluru. We aim to educate and inspire trust in our brand through relatable, snackable content — especially on Instagram and YouTube Shorts.

Task Overview

This is a short assignment to understand your thinking and content instincts. We’re not looking for polished final outputs — just a peek into your creative process. Feel free to do any one!

1. Reel Idea + Caption

Task: Suggest 1 reel idea that Worli Dairy could post in its launch week.

Include:

• Reel title or hook (1 line)
• Format (e.g. face-to-camera, stock edit, voiceover, etc.)
• 2–3 line caption
• 2–3 hashtags

2. Edit Critique

Task: Share a short critique (3–5 lines) of any 1 reel you’ve made in the past — what worked well, and what you'd improve now.

If you don’t have one, pick any brand reel from Instagram and break it down similarly.

3. Hooks & Headlines

Task: Write 3 Instagram reel hooks or opening lines (under 10 words each) to explain:

1. Why A2 milk is easier on the gut
2. The problem with A1 milk
3. Why desi cows matter