CRM & Influencer Executive

We’re looking for a CRM & Influencer Executive to be the voice and connection point for our customers. In this role, you’ll manage WhatsApp, SMS, and email campaigns, create drip sequences and offer pushes, handle DMs and customer queries on Instagram, and coordinate with 5–10 micro-influencers each month. You’ll also collect user-generated content and feedback, helping us understand and engage our early customers effectively.

The ideal candidate has strong communication and coordination skills, familiarity with tools like Interakt or Mailchimp, and a keen interest in the influencer and social media space, especially on Instagram. Attention to detail and a pulse on consumer conversations are essential, and prior experience in a CRM or influencer role is a bonus. This role offers hands-on exposure to building a brand from scratch, direct mentorship from founders, and the opportunity to fast-track into a full-time growth role, plus free milk.

You can complete any of the below tasks and submit with your application.

Context

You’re applying for the CRM & Influencer Executive role at Worli Dairy, a Bengaluru-based A2 milk brand focused on gut health, desi cows, and farm-fresh purity. We’re building early traction with health-conscious families, moms, and millennials via WhatsApp/SMS/email flows and local influencer partnerships.

Your role will involve planning CRM strategies and identifying & managing influencer relationships.

Task Overview

This is a short, 2-part exercise to test your thinking and approach. Feel free to do any one of these

1. CRM Strategy Thinking

Task:

We’re launching Worli Dairy in 2 weeks. We’ll collect phone numbers and emails from early signups and inquiries.

Please outline:

• 3 types of WhatsApp or email messages you'd send in the first 2 weeks after someone signs up
• The goal of each (e.g., educate, convert, build trust)
• 1–2 line message example per type

2. Influencer Selection Logic

Task:

We want to work with 5 local creators in Bengaluru in the health/wellness/parenting space.

Please explain:

• What criteria you'd use to shortlist relevant influencers (not names — just the approach)
• 2 types of collaborations you’d suggest for them (e.g. reel, story, testimonial, live, etc.)
• 1 line on what a good outcome would look like